Marketing is the soul of any business. Any product or service manufactured or provided through any business, should be marketed well so that people can gain cognizance about that particular product and its various features or services. It is the only way through which people gain awareness about any new product or any service available in the market.
There are various kinds of marketing used by businesses across various industry verticals. Some of the most popular and effective types of marketing are as follows:
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Affinity Marketing: It is also known as Partnership Marketing as it links complimentary brands which creates strategic partnerships that is beneficial for both the companies.
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Alliance Marketing: In this type of marketing two or more companies come together and promote their products through coalition.
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Community Marketing: In this type of marketing, the company focuses on the existing group or class of people who are already using that particular product or service rather than making new customers.
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Content Marketing: In this type of marketing, content is created and published through various platforms.
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Freebie Marketing: A particular product is sold at lower rates, or given away for free, to enhance the sale of another complimentary product or service.
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Free Sample Marketing: This is contrary to the freebie marketing as in this the product or service isn’t dependent on the complimentary marketing, but rather consists of giving away the free sample of the product to influence the consumer to make the purchase.
Among the various modes of marketing, the most important one, in this technological era is online video marketing. This premium form of advertising is becoming a key way to build brand recognition. In comparison to other forms of marketing such as black and white, motion pictures are much effective and impactful. Today, using internet has become the norm of the day. Thus, online video marketing is the most effective form of marketing. Furthermore, online video marketing is cost effective so it gives chances to business to save marketing costs.
A compelling video with an effective message for the viewers will definitely help you convey your message to the right audience. An video marketing agency can be successful if it conveys all the important information required by the prospective clients. There are various online videos which can be created in order to convey organizational culture to the world. These videos include videos having product or service demonstrations. Currently, written testimonials have become outdated. This is the world of video testimonials which can really impress the viewer and give a review of the business. Giving the virtual tour of your premises can also give a positive review of the company. It helps the customers judge the value of a business. All these create a marketing effect in the eyes of the customers. Once the video goes viral nothing much is left to do. The message gets spread by itself and reaches high number of prospective clients.
