Wednesday, 4 December 2013

The Do's And Don'ts Of Video Production: Beginners Guide

People love watching videos. Youtube is the most visited video website. Some video clips have millions of likes and views from people across the world. Such a situation only depicts that videos are very powerful not just in advertising but also in spreading useful information. The government also uses video medium to spread awareness about aids, population control, pollution control, polio control etc. This is because videos influence people a lot. Due to the popularity of videos, the demand for services of video production company has reached new heights. Corporate Video Production create compelling digital visual campaigns, to help you get to the audience you need, with the right medium, and a proven formula. These companies produce a number of videos which includes the following:

Intro: A video that gives viewers an introduction to your business or your products and/or services.
  • Behind the scenes: This involves a video that shows your premises to the viewers or something that they haven't seen.
  • The authority: This is mainly used for company promotion as well as to educate them regarding your products.
In this article I present following do’s and don’ts that are specifically meant for video production company beginners or just have shot only their wife's baby shower party.
  1. Do frame your shots accurately: You must observe the rule of thirds when it comes to framing the shots appropriately. It is a best way to aesthetically attractive shots by imaging various objects inside a 3 X 3 grid. You should shoot in various locations and keep the images interesting. By watching some videos you can get an idea about everything that is their within the frame.

  2. Watch the lighting: Rooms light impacts the colors in your shots. It is something that affects the quality of video. Ensure that the light doesn't overpower the object. You can also use artificial lights to improve the quality of video.

  3. Don't overshoot: Always proceed to video production after planning the shots that you need to take for your video. You can definitely take some extra shots but too many extra shoots will demand too much time in editing the video.

  4. Do listen to the sound of your video for efficient video production.

  5. Bad sound can impact the quality of video production Toronto. If your camera isn't built for sound then you must use an external microphone. Poor sound quality affects the quality of video and also irritates the viewers. Your microphone should be very close to whatever you are trying to record. This will ensure that the sound is clear and there are no background sounds affecting your efforts for quality video production Toronto.

  6. Do watch tutorials: Before proceeding to editing your video, you must plan your video and revise the shots. Arranging various shots of your video is like telling a story. You can establish characters and settings in video production.

  7. Don't make videos of long duration: Ideal viewing time of video is two or three minutes. If the video is any longer than this then the viewer may not remain focused to what is being shown on the video. If you have extra materials for video production Toronto then make separate small videos.

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