Monday 15 July 2013

Corporate Videos are not catchy any more, at least not all of them!! UNLESS you standout!

When was the last time you actually enjoyed watching a traditional same old corporate video? I am sure its been a while, probably years. People today including me do not like to hear same BS over and over again.

I’ll define what I mean by typical ‘corporate video’. A traditional corporate video a piece of video that forgoes an authentic, emotional connection with the audience so that a company can get in as many message statements, facts and data as they can. Well today people do not like seeing that typical style of corporate videos. They want something new, they want some animation added to it, they want some interesting details about the company shown in the video, they do not just want to see a president of a company go on and on about what they do. So your mom and pops photographers with a video camera will not do, you need a professional team who can not only give you an innovative video including the message of the company but it also shows the culture of the company in a visually appealing manner.

Brands have messages that need communicating and there is no ounce of doubt about that. The thought of communicating these messages through video sounds like a fun alternative to a white paper or memo – and it is! When you make a video for your company, you’re thinking your audience will enjoy receiving your message this way because it’s like a little movie — and who doesn’t love movies? Well people love movies but not all of them, same way people would only watch a corporate video past 15 seconds if it seems interesting and with awesomeness of graphics in it. Corporate video production is a big thing today and there is a huge difference between your average corporate video and professionally shot and extremely well edited video.

In order to check out one of the most professional corporate video production companies in toronto with their own video studio as well as their own animation team check out NYBMedia.com

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