Tuesday, 11 September 2012

Benefits of online video marketing for your business

Online video marketing is on the rise. Simply by having a video on your website, your customer is 53 times more likely to search and find your company on the front page of Google! As well, there are many ways an online video can be used, whether that’s on a website, implemented in email marketing or even posted across all social media platforms. The video can be used in versatile ways and there are many different kinds of online videos that can be applicable to a variety of businesses. In this blog post, we will take a look at a number of ways that online videos can be relevant to your industry:

Testimonial Videos

Positive customer feedback and reviews are a way to instill confidence in your consumer about the product you are selling. Especially buying online, consumers are always weary of the credibility of smaller companies. A testimonial video is a great way to speak to your consumer directly from one buyer to another. Seeing a video will always have a greater impact than reading the words. A great testimonial video will evoke emotions and enthusiasm and will have a greater influence.

How-To-Video

Depending on your area of business a how-to-video can be a great way to bring the customer to your website. For example, if your business is a small art store, uploading tutorials on different and fun ways to create arts and crafts is a fantastic way to educate the viewer and drive them to your product. The videos must be relevant to your product and something the person can relate to when visiting your website.

Vlogs

Vlogs are a fun way to blog your ideas in an interactive and visually pleasing way in the form of a video blog. They are simple to do and will allow you to reach a large number of viewers from the comfort of your own home. Videos can be shared easier from one platform to another and are more entertaining to the viewer than reading your thoughts. Updating a weekly blog will help your website get more search results, but imagine the impact of a weekly video!

Video Promotions

Creating a video promotion toronto for your business is an easy way to introduce your product on the front page. By creating a ‘trailer’ you are giving the viewer a sneak peak into your industry and into your world. Depending on the nature of your business, you should include the unique selling point of your product or service. If it’s a restaurant with a funky vibe, spend the time showing off the d├ęcor. If you’re running a fitness gym, then include interesting and unique exercise programs.

Depending on your industry, you can decide which form of online video production to use on your website. Take a look at some great examples on our page, and check out other businesses using online videos to give you inspiration when creating the content in yours. Decide what is important to include in the video, make it simple, entertaining to watch, and wow your audience.

That’s it for now. Until next time…

Cheers,
NYB Media Team

4 comments:

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